Using the platform of professional sports and the resources of corporate America to increase awareness of issues plaguing the military community, spotlight the organizations dedicated to serving them and raising funds to enhance their united efforts.
Yellow Ribbons United was established with a simple concept: Connect • Serve • Support America’s military families to be leaders in their communities through education, health and job creation.
YRU exists to bring attention the difficulties associated with active and retired military sacrifice: mental and physical conditions, education deficits, need for improved family services and lack of post-service job opportunities.
YRU puts a spotlight on organizations whose mission is to serve our military population with the expectation that once aware of their existence, Americans will pledge to support their efforts.
Yellow Ribbons United will unite professional sports, corporate America and their public to raise funds to support America’s military families and veterans.